What makes Iconic Food Packaging?


Image from: http://www.nytimes.com/2012/06/17/magazine/who-made-that-soy-sauce-dispenser.html?_r=0

Among iconic food packaging, NPR’s Salt includes the Coca-Cola bottle (1915), Morton Salt (1914) , Pringles (1968), Jiffy Pop (1959), Kikoman (1961) and Jif Lemon juice (1954). What makes food packaging iconic? Instant recognition like the coca-cola bottle? Function, like the Kikoman bottle? Introduces a new product, like Pringles? or Symbolic, like the lemon juice bottle? What other products might we include in this list and why? Here is one more example (for better and worse that makes processed food attractive).


Lunchables translated the Swanson frozen television food tray into a school lunchroom experience. We see this idea of packaged lunches used in the Starbucks Bistro Boxes today for now adult kids of the 1990s who grew up with lunchables.




Image from http://www.cooksinfo.com/tv-dinners

Image from http://childrenofthenineties.blogspot.com/2009/04/lunchables.html

Image from: http://www.starbucks.com/menu/food/bistro-boxes/omega-3-bistro-box


Thoughts? Questions? Comments?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s